Marketing Strategy

At Arbikie Distillery, I was responsible for designing and producing posters for a wide range of events, from evening tastings and seasonal celebrations to special distillery experiences. I developed creative concepts, ensured visual consistency with the Arbikie brand, and tailored messaging to engage different audiences. My work included coordinating with the events team to highlight key details, such as dates, times, and ticketing information, while ensuring the designs were visually appealing for both print and digital platforms. This role allowed me to combine creativity, attention to detail, and marketing insight to effectively promote events, drive attendance, and enhance the overall visitor experience at the distillery.